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How to maximize audience engagement

Julie Sandler
-
4
min read

Social media is a powerful tool, but just one piece of a much larger puzzle. Building deeper connections with your audience goes beyond the feed.

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COMMON INSIGHTS

The Monthly Data Print

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Party over policy

Jake Sandler
-
2
min read

The surprising reason you agree with your political party (more than you think).

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Gen Z and politics

Jake Sandler
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3
min read

Examining the political engagement of today’s youth.

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From guesswork to great work

Aaron Lyles
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5
min read

Data-driven decisions > seeing "what sticks". Why investing in market research leads to greater impact.

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Why the right context matters in building impactful campaigns

Aaron Lyles
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4
min read

We dive deep into the depths of context and why it's essential for building campaigns that resonate.

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The evolution of survey methodology and design

John Weber
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4
min read

How survey methodologies evolve to accomodate societal changes, new technologies, and improved approaches.

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The 411 on academic rigor

Olivia Gladu
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4
min read

When academic rigor matters (and doesn't) for your market research.

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It's not rocket science.

Julie Sandler
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5
min read

How behavior science guides impactful survey design and reduces bias.

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Scratching the surface and beyond

Olivia Gladu
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4
min read

Ever wondered which is better between polls and surveys for market research? Here's our insights.

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Fact or fiction: “we won’t sell your data”.

Aaron Lyles
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4
min read

Understanding nuances of data ownership doesn't have to be complicated, but is something you should know.

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The it couple: qualitative & quantitative data

Olivia Gladu
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4
min read

Data doesn’t have to be black and white or binary. We explore the power of nuance.

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You are what you search

Aaron Lyles
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5
min read

How our everyday online interactions generate a data profile we'll never see, own, or can change.

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Chatbots vs AI: who wins?

Aaron Lyles
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3
min read

We go into the kitchen to distinguish AI from chatbots.

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Data ownership can be a connective force

Julie Sandler
-
2
min read

Aaron chats about his entrepreneurial journey to CommonAlly.

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Three ways to master market research

Aaron Lyles
-
4
min read

Sample size considerations can be a key component of well-executed research.

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CommonAlly expands into services

Aaron Lyles
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2
min read

We've rolled out CommonAlly Services - a significant leap in our evolution.

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