About CommonAlly

Together, we are a force of seismic change.

We build relationships with allies - not third-party lists.

At CommonAlly, we are on a mission is to enable people to reclaim control over their data, foster transparent connections between individuals and movements, and contribute to a fairer, balanced, and prosperous world.

Our approach is transparent. Our goal is to help reconnect people back to their data - not keep it from them.

+ We reach niche and elusive audiences - including GenZ and Gen Alpha. 

+ Our studies are 3X faster than traditional web-based surveys.

+ We yield up to 3X higher engagement rates.

+ Post-study results inform long-term engagement strategies that increase engagement, support, and actions.

We aim to enable people to reclaim control over their data, foster transparent connections between individuals and movements, and contribute to a fairer, balanced, and prosperous world.

We can't wait to make the world a better place, together with you.

Aaron Lyles

Founder + CEO

Throughout his two-decade career, Aaron's superpower of creating compelling narratives enabled large organizations, financial institutions, and Fortune 500 companies to reshape their offerings and shift narratives to expand their reach to younger demographics who prioritize purpose in their buying decisions.

This led to the creation of Multiple Mammals, a collective of creatives and behind-the-scenes producers. Now, Aaron applies his award-winning skills to reshape a future worth gifting to future generations. As Founder & CEO of CommonAlly, Aaron’s vision is to fuel a two-sided data marketplace harnessing the power of conversational technologies, cutting-edge media, and storytelling aimed at connecting the right allies with the right organizations while improving data privacy and ownership.

Aaron’s work includes Stackin’, Qualcomm, Google, Plenty, Meati, Stanford University, DICEE, and various clients in the healthcare space.

Aaron values the practice of listening, empathizing, and collaborating - core principles that guide the culture he is building and the work he produces.  Aaron lives in Connecticut with his wife, daughter, doggo, and snowboard.

Our Team

Lucas Whelan

Director of Partnerships

John Weber

Chief Product Officer

Jake Sandler

Chief Operating Officer

Julie Sandler

Chief Marketing Officer

Our Vision, Mission, and Values

At CommonAlly, we are transforming data ownership into a democratic and capitalistic force for all things good. Our formula is based on simple, everlasting principles:

  • No one should own our data but us;
  • The value of our data is dictated by market demand and need;
  • Organizations, businesses, and governments can access data based on individual consent.  
    Everyone can create and reshape their identity - online or in person.

Our Vision

A future where scalable impact and data transformation act as connective forces, empowering individuals to shape an equitable world.

Our Mission

At CommonAlly, we are transforming data ownership into a connective force. Our mission is to enable people to reclaim control over their data, foster transparent connections between individuals and movements, and contribute to a fairer, balanced, and prosperous world.

Our Core Values

Responsibility

We act with integrity and care.

We are responsible for our emotions and our reactions. We believe kindness begets kindness. And that feeling anger does not warrant meanness.

Our community’s data is more than just a priceless commodity - it is a complete mirror of how an individual

Hope

We foster hope among our team and community.

Hopefulness powers curiosity. Hope looks into people’s eyes. Hope is inquisitive and fuels our courage to take risks. We respond to the status quo with a there-must-be-a-better-way kind of hope.

Empowered

We act with accountability and respect.

When we picture an empowered person, we see a person confident in who and how they are; accountable for their words and actions; respected and respectful; and constantly evolving.

As empowered individuals, we understand the power of language and use it wisely.

Empowerment looks like empathy; it looks like seeking to understand the unfamiliar; it is knowing yourself deeply and listening intently to others so you can know them, too.

Revolution

We give trillions of silent data points a commanding voice.

Revolution is two things at once: it is the act of building a new - better - system; and it is about the completion of a cycle.

Revolution is taking action and completing it. Stepping into the unknown and getting comfortable with the uncomfortable. Its evolution and resolution mushed together: a new way of being, resolved to be until it’s time to begin again. CommonAlly is building a new - better - system. This is our revolution.

Equity

We understand that equity ensures everyone gets access to the shoe that fits them.


We are building a world where everyone has access to equal opportunities and resources. We are creating an essential space that allows all people to give - or revoke - consent to their data or perspective.

We stand up for our friends, the bullied, and those who need others in their fight. We stop for the broken down car, the person who falls, the kid who cries, the grandparent who sits alone. When we have an equitable system, we strive to always do better for the greater good.

Create A Better Future With Us

We’re looking for movements, organizations and folks that want to make the world a place future generations can be proud of.  

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